Company profile
Our client is a design and build company that specializes in creating contemporary projects. Their work ranges from residential renovations to commercial builds, and they pride themselves on their attention to detail and use of modern design elements.
The Challenge
Our client approached us with the challenge of creating a brand identity that accurately reflected the contemporary nature of their work, while also standing out in a crowded market. They wanted a brand that was professional and trustworthy, but also conveyed a sense of innovation and creativity.
The Solution
To create a brand identity that accurately reflected our client’s contemporary design and build company, we started by researching the design and construction industry and studying the aesthetics of contemporary design. We also conducted a thorough analysis of our client’s target audience and competitors to ensure that our design solutions were relevant and unique.
Based on our research and analysis, we developed a branding strategy that focused on simplicity and minimalism, two key elements of contemporary design. We chose a color palette of black, white, and grey, with pops of color added through the use of vibrant accent shades.
The Solution
For the logo, we created a modern and sleek design that featured a stylized letter U and C in a simplified shape. The circle represented the comprehensive and holistic approach that our client takes to each project, while the “U” symbolized urbanization and “C” the company’s focus on contemporary culture.
To bring the brand to life, we created a range of branded materials including business cards, brochures, website layouts with design system and other promo items.
